Rebuilding The Brand: Part 1

As he has done so many times in the past, he has taken on the job of rebuilding the American Brand and making it great again.

How did Trump win so big when just 3 ½ years ago he was considered a criminal, a sore loser, and the worst thing that ever happened to the Grand Old Party?

He has dodged dozens of lawsuits, impeachments, prosecutions and now even a bullet from an AR 15. He is now 79 and his fortune has grown by several billion through ingenious investments in luxury golf resorts, brand licensing and multi media platforms.

His family is thriving, even though they have been under unfair scrutiny since his first term in the White House.

How is it possible that someone that is literally in the line of fire can continue to perform at unexplainable levels? What is it about The Man From New York that gives him such an edge? What makes him Mr. Golden Hair Surprise?

Trump has built his Brand by being inscrutable, ostentatious, rude and arrogant. He never settles for second best. Some would say he is a bragger, but it ain't bragging if you can deliver.

DJT has not batted 1000%, but he is hitting well above his weight. He has built an incredible Brand that is worth billions just in licensing fees. He has built or restored hundreds of highly sought-after properties all over the world. Most of which, like most real estate values around the globe, have increased in value exponentially. He had one of the most successful network TV series ever made. It was a trend setter in the now ubiquitous realty show genre.

He has also written or co-written 11 books, and appeared in dozens of films. The mans has what promoters call The Midas Touch.

What makes this such an amazing series of events is that the Democcult Party and some of the most powerful institutions in America, are lining up in opposition, to a degree never seen before in our political history. The leaders of the CIA, FBI, DOJ, Secret Service and the President/CEO of dozens of leading colleges, universities, and media operators have made it clear they view Trump as an "existential threat to Democracy". Even the Chairman of the Joint Chiefs of Staff at the Pentagon has chimed in on his contempt for Trump.

But the public sees it differently. They continue to fill stadiums and convention centers to cheer on The Man From New York. While the educational unions, feminist organizations and LGBTQ coalitions work 24/7 to derail the MAGA Movement, none of their media riptides seem to be working.

In fact, they are all having the opposite effect: suddenly many folks that were traditionally apolitical or undecided are voicing their recent conversion to the MAGA Movement. Even some hard core Democrats have used social media posts to publicly announce their support for the former President. They sight their inability to ignore the overwhelming evidence of cultural and economic decay.

When Trump declared "we won this election. By a lot!" on the morning of November 5th in 2020, just after most networks had declared Biden the projected winner, he was roundly criticized as a poor loser, and someone who was selfishly trying to hold on to power and to disenfranchise Democcult voters.

But it didn't take long before he started to understand what he was up against. The same massive network of insider machines that undermined virtually every initiative his administration proposed were hard at work trying to destroy his Brand.

Since 2020 Trump has gained insight into just how sophisticated the cheating operation really was. He became aware that Republicans were in on it too. That the public was being shielded from information, were being gaslighted, and that no matter how much he complained, it was a mountain too high to climb.

His team of analysts dug deeper into the data and realized the enormity of the problem. What they found was far more widespread and corrupt than Trump ever imagined.

Or maybe not. Maybe he knew all along, and was laying a honey trap, considering the impossibility of working within the system. There are dozens of theories about how a vast network of super patriots, some from deeper inside the Deep State, have been building a case against a multinational criminal enterprise encompassing every evil imaginable, all working to protect their generational wealth and power. If that sort of criminal conspiracy exists, it would never be revealed with anything less than a grand, worldwide revelation, a prosecution so big it would make the take down of the US Mafia Families under Rudy Giuliani in the early 1980's look like kids play. Time will tell…

Americans have been inculcated with fake news and doctored information for decades. There is a vast underworld of nefarious interests, not necessarily connected directly, that have been working together to protect their turf, their financial and historical interests, and that are willing to burn down the village to stay in power. They think Trump is a lightweight, an arrogant rogue who is using emotional tools to foment dissent, and could, if not stopped, ignite a nuclear meltdown of their carefully constructed fiefdom. Anyone paying half attention knows there is at least some truth to those claims.

After consulting with dozens of alternative news gatherers, underground investigators and insider military operations experts, The Loyalist has adopted an entirely different approach.

As I wrote in my eBook Haters Will Hate This Book, Trump decided he could never change the minds of committed Biden supporters about his character. But he could bring under the MAGA tent women who resented the Democratic support for men dressed like women destroying women's sports, or invading girls dressing rooms. He could bring in independent truck drivers who are being forced to give up their mortgaged diesels to buy new hybrid e-trucks. He could win over young black voters who are losing jobs to illegal immigrants. He could grab mothers whose daughters are being hunted by ex-cons getting early prison release by ultra liberal judges.

But in order to do that, he would have to deliver the Real News, expose the crooks, and educate the preoccupied and mostly complacent voter, by simply by-passing the Deep State-controlled media machine.

He knew the game changer was to open up pathways of information that had been previously blocked by the Democcult Party friendly FrankenMedia. He wisely decided that his goal was to demonstrate how school union corruption was wasting taxpayers money, driving our children into unfathomable debt. How liberal school boards were overriding the desires of parents, how illegal immigration was damaging the quality of life of all Americans, and how Democcult wealth redistribution through phony environmental and social programs was causing inflation and the deterioration of the dollar, while hurting the spending power of all Americans.

These were the breakfast table issues that people of all economic and cultural levels appreciate. Besides, everytime Democcultists get into positions of power, they overreach and step on their own dicks. Just look at Jimmy Carter, Bill Clinton and Barack Obama. By the end of their terms, the country was in turmoil.

Trump started his own social media platform, Truth Social. He eventually got his Twitter account back. He made the circuit of alternative media talkers, like Hannity, Carlson, Bongino, and Beck, among many others. He quietly courted powerful Republicans, and helped many get elected in their state races. He reached out to influencers in the entertainment business, appearing on hostile late night TV shows and at alternate sportsevents like LIV Golf and UFC Mega Fights. He wooed UFC CEO Dana White and podcast giant Joe Rogan, as well as WWE founder Vince McMahon, and of course he stunned NASCAR racing fans when he took the Presidential Limousine known as "The Beast" around the track at Daytona International Raceway pacing the Great American Daytona 500 race.

In August of 2024, he sat down with Elon Musk using the X platform, and streamed a 90 minute conversation. After overcoming a Deep State effort to hack the broadcast, it was estimated to have been seen by over 1 billion people around the world.

Trump has a natural feel for promotion and drawing attention to himself. He is the Barnum and Bailey Circus and Mohamed Ali all rolled into one personality.

But ultimately he is the King of Builders. Whether it is starting from scratch and creating something never built before, or renovating an older property and restoring it's classic appeal.

In that sense, he is currently attempting his biggest restoration project ever. He is trying to restore a country which was at one time the Beacon On The Hill, as Ronald Reagan used to say. As he has done so many times in the past, he has taken on the job of rebuilding the American Brand and making it great again. But even more difficult is the job of convincing half the American People that The Brand needs any work at all.

Coming Up! Part 2 will explore Why People Prefer Coke Classic…